For our first part of our SEO journey, let’s start off by going over the basics of what each page of your website should have. We are going to split this in multiple sessions. Please be reminded that if you have any questions or concerns, you may leave them as a comment at the bottom or you can email us and we will get back to you with an answer.
In our first part of the journey, we are going to go over the basic tags that your website should have. Tags are used to share information regarding your page/site to search engines and the people. Remember that, if you have no SEO, you have no visitors. Each tag has its purpose and we will talk about each one.
First tag : The title tag.
First off, the title tag is the tag that will define multiple things. First of all, when a search engine come to crawl your page, it will search for the title tag. Reason behind this is that the title tag defines what the page is for. For example on our website, www.mydesigns.ca the title tag is the following : Big city web, small town prices. We are using our slogan as a title for the page of our site. Basically telling the people that we do projects of any size for the fraction of a price. The title tag should be located in the <Head> section of your website :
As you can see, everything that is located in between the opening title tag <title> and the closing title tag </title>, will be defined as the title of your page. It is also what will appear when your website is researched on google. I will show you a picture below after the following section. So as for the title tag, this is all there is to know about it. Take your time and choose the correct title cause a misleading title tag could mean angry visitors or even no visitors.
Second tag : The meta tag.
The meta tag is also an important factor to consider in your web page. Meta tags have multiple utilities. The way how meta tags work is pretty simple. Meta tags have functions. You will see below some basic functions of meta tags. Each one of these functions has a content section. Here are the basic meta tags every page must have.
So in your web page you will have 3 meta tags and a content tag for each one of those meta tags.
The keywords meta tag is used to define what keyword the page is trying to show up for in google search or any search engine. It is used to define the keyword for which your content is aiming to be searched for. It is a crucial part of search engine optimization.
The description meta tag is used to go more in-dept about what the page is about. It is also the description that will appear on the search engines when your website comes up. It is important to keep the description between 70 to 160 characters to optimize readability.
The author meta tag is used to define who the author of the page or content is. It can be left alone and blank, however, if you are trying to promote an e-book or short stories and more content of the sort, it might be important to define this tag so that people can better know the name of the author behind these creations. Here is what the meta tags look like for www.mydesigns.ca.
As you can see, each of my meta tags and its content area where you fill out the information you are trying to give out. You are probably wondering what my site looks like when a search engine come face to face with it. Here is a preview of what google displays my website as.
So there you have it. This concludes the basic tags for a web page. Keep in mind the following. The title tag should be at a maximum of 70 characters. I like to use between 30-45 characters. The descriptions meta tag should be between 70 to 160 characters. With these 2 details in mind, and the knowledge to go input the right code in the right area, you should be on your way to completing the first step in your on-page optimization. Cheers!